Monday, November 30, 2009
Why Bother Blogging?
Blogging is the new way to reach out to readers about your books, contests and news. It builds credibility and creates a readership devoted enough to return again and again. Sure you may never gain movie star status, but you’ll find people who enjoy your writing and have a positive association with you.
Your goal when creating a blog should attract the audience who will be interested in your books. The information listed on your blog will give the reader a chance to experience your writing style. Allowing the reader to make comments on your site is also a benefit. It gives the reader a chance to know you and actually have a conversation. It’s a way of introducing yourself with the willingness to be a friend. They can ask questions and know they will receive an answer. Write about what makes you an author and topics pertaining to your books. You also want to keep your blog fresh and updated. Be passionate about your topic and readers will return to see what you have to say next week. Let the readers see the personal side of you.
Blogging is also free advertising. Search engines will pick up on your blog when a person looks for similar interests posted on your site.
The business of being an author isn’t just having your brilliant story in e-book and in print. You must promote your work. If no one knows who you are, how do you expect a reader to find your book? You don’t have to be a public speaker to have your own blog. I personally don’t like public speaking. A blog gives me another option to talk to readers without feeling pressured.
How do you set up a site? You don’t have to be a computer guru to have your own blog site. There are many blogging sites with step by step information to help you along. I set up my blog with Blogger and use Google with RSS feeds. The RSS feeds are like long arms reaching out to your target audience. The search engines love blogs and RSS feeds because they offer feedback.
Now that you have your blog, here are a few other ways you can promote your Blogging Site. Include your URL address in your signature file and send it out with each of your emails. Add it to your business cards, bookmarkers and promotional material. Let your yahoo groups know you have a blog and list the new topic for the week. I'm not sure leaving your blog URL on asphalt is the best idea, but the person has the right idea. Promote, promote promote. :)
What’s your next topic going to be?