I think one of the biggest challenges as an author is self promo. Every time I think about it, it seems overwhelming and exhausting. Personally, I fing blogging works to some extent. I have my own blog, http://churchofthedamned.blogspot.com/ and a group blog I participate in with several other writers, http://romanticheartsandsexytarts.blogspot.com/ . Working the blogs and Yahoo Groups can be a great way to attract readers, but to attract readers to your own blog, you must also read and comment on theirs. There are several Yahoo groups for writers that allow promos; The_Haunt_at_PNR; castleintheskyflightoffantasy; MidnightSeductions; FallenAngelReviewChatters; Chatting_With_Joyfully_Reviewed and many, many more. Every one of these Yahoo groups is an opportunity for you to promote your book. Your own local RWA chapter most likely allows promo within the group, as well. Take advantage of every avenue. Get your name out there. Spend at least one hour a week promoting yourself, because if you don't sing your praises, who will? Good luck!!!