I feel totally unqualified to blog about promo. Most of what I have to say today is like that advice given when you were younger: do as I say, not as I do.
With that aside, here are some promo tips:
Get business cards/bookmarks. Pass them out to everyone you meet.
Get a website. Not just buy one, but create one people can go to.
Get a blog. Have better luck blogging on your blog than I do on mine.
Get an email account. The one I have was a bit extra when I bought my web page address, but has my name all over it so therefore is well worth the expense.
Go to booksignings. Pass out all those bookmarks you had made.
Check with your local RWA chapter and see if they have any events coming up that you can either talk or sign books at.
Figure out something you are good at and write a talk for it. Then put out a shingle with "will talk for free promo" on it. Frankly, this one gives me the chills. The only thing that popped in my mind when it was suggested was: I'm only good at telling people to go to hell and having them enjoy the trip. I doubt anyone wants to sit for that lecture. :)
Donate your book to your local library. You might not make any money off of it, but you might pick up some new fans.
Get a Facebook or MySpace account.
Hope some of these helped!